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Primal King Podcast

Feb 7, 2020

Jace D Young grew up working cattle at a feed yard that his granddad had started back in the 1950's and had grown into a multi-million dollar operation.

Then, as happens WAY too often in the farming and ranching business nowadays, he watched it all fall apart seemingly overnight. He witnessed his parents lose everything including the home that he grew up in. They were left with little more than a shoebox of their belongings when it was all said and done. 

Jace didn't have the desire to follow in the family's footsteps of farming so he went to college and ended up in the agricultural lending side. The side that most people never see growing up the way he did. 

From there, he realized that he wasn't cut out for the 9-5 banking world and set out on a mission to be the helping hand that his family needed in their toughest times which led him to fulfill his true calling-Legacy Farmer. 

Jace has now helped countless business owners in the Agricultural world get through their toughest times. He has grown his podcast, Legacy Farmer, to more than 100,000 downloads. He has systems and strategies that helps these rough and tough farmers and ranchers get profitable with their business so they can carry on the legacy of their life's work. 

This story hits home especially for Derek who had witnessed his own family go through bankruptcies and hardships on his family's ranch as well. Whether you are in the agriculture business or any other business, the principals that Jace teaches are universal; truth, strategy and focus.